A four-person studio in Hyderabad. We make the websites and Google listings that help customers find you, and the WhatsApp replies, CRMs and reports that make sure you answer in time.
The work
A switch maker in Surat, a bridal makeup artist here in Hyderabad, and a plumber in Leeds. All three sites are live, so open them on your phone and send a test enquiry. You’ll learn more that way than from anything we write here.
Touch switches and home automation · Surat, Gujarat
KB doesn’t sell online, so the site has to do the explaining. It shows the Glass, Acrylic and Roma ranges, plays the dealer films and hands over the catalogue. Enquiries go to WhatsApp with the product already filled in.
Bridal and occasion makeup · Hyderabad, Telangana
Brides can see her work, sorted by look, before they ask about price. The enquiry form asks for the occasion, date and venue, then opens WhatsApp with all of it written out.
Read the case studyVisit bindumakeover.pages.dev (opens in a new tab)
Remember the faint light on the horizon?
It was about 7,800 km away, in Leeds.
In Britain, fireflies are called glow-worms. They aren’t worms: they’re the same family of beetles. Same light, different field.
Emergency and everyday plumbing · Leeds, West Yorkshire
Ryan Aubrey is a City & Guilds plumber covering Leeds, Morley, Drighlington, Pudsey, Calverley and Batley. When water is coming through the ceiling, nobody wants to read, so the site puts his number on screen the whole time, tells you how to turn off the stopcock while you wait, and lets you send a photo on WhatsApp so Ryan can tell you if it’s urgent.
Read the case studyVisit rapidemergencyresponse.co.uk (opens in a new tab)
Services
Frontlit is the part your customers see. Backlit is what runs behind it, so nobody who gets in touch slips away. Most businesses need a bit of both.
The light people see
The light made inside
If your business already runs on WhatsApp and Excel, this is usually where the biggest time savings are.
How it fits together
Follow Priya from a Google search to a line in your report. The first half is Frontlit work. The second half is Backlit, and it’s where most businesses lose people.
Frontlit gets them to your door
01
“Cake shop near me”, on Google.
02
Right hours, real photos, directions.
03
On their phone, in between other things.
04
On WhatsApp, with what they want already written.
Without this half, enquiries slip away right here: a late reply, a number saved nowhere.
Backlit keeps them from slipping away
05
Straight away, even when you’re busy at the counter.
06
Each enquiry lands in your CRM with a follow-up date.
07
A report shows what came in, and from where.
An example customer and bakery. The numbers in the report are made up for the illustration.
The studio
The first thing we ask is where your customers come from. What colour the website should be comes much later.
I’m Himansh. I grew up between Uttarakhand and Gujarat, worked in business consulting, and now run Lumetta from Hyderabad. There are four of us, with no account managers in between, so whoever you message is one of the people doing the work.
Himansh NegiFounder, Lumetta Studio
Founder. Strategy and clients
Asks where your customers come from before anything gets designed.
Growth. Leads, WhatsApp and Google
Turns your Google profile and WhatsApp into a steady flow of enquiries. Probably the first person you’ll talk to.
Senior architect and developer
Builds the websites and web apps, and makes sure they still work a year later.
Data. Power BI, Excel and Power Apps
Pulls the numbers out of your sheets, including the ones you didn’t know you needed.
Questions
It depends on the job, so we don’t put a number here. A one-page website and a CRM for a sales team aren’t priced the same way. After a short call you get a fixed written quote with what’s included and the timeline, before any work starts. No surprise bills.
Smaller websites usually go live in about a week. Larger sites, CRMs and dashboards take longer, and you get a written timeline with the quote.
Three specific things to fix first, in the order we’d fix them, from a person on the team within one working day. Many of them you can do yourself. There’s no catch and no obligation to hire us.
Yes. Send your Instagram, your Google listing, or a line about what you do.
Yes, and that’s often where the biggest time savings are. Show us a sample, with anything sensitive removed, and we’ll suggest whether you need a cleaner Excel report, a Power BI dashboard, or a small CRM your team can use from their phones.
Yes. Our plumber client is in Leeds, which is 4½ hours behind us in summer and 5½ in winter. His mornings are our afternoons, so there’s a good overlap for calls, and WhatsApp covers the rest.
Yes, to work faster on drafts, code and some visuals. A person reviews everything before it goes live. If any image or video in your project is AI-generated, we tell you which ones.
Lumetta comes from the Italian lume, light, made small: a little light, like a firefly. We do two kinds of work. Frontlit work is the part your customers see, like a sign lit from the front. Backlit work is the systems that glow from inside and run behind it. Fireflies, handily, do both at once.
Free audit
Plenty of good businesses are like that firefly: doing good work, just out of time with how customers look for them. Send us your link and a person on the team will send back three things to fix first, on WhatsApp, within a working day. It’s free.
Rather talk? Call or WhatsApp +91 77021 54039.
Two minutes. The more you tell us, the more useful the first reply.
The form only writes the message. You send it yourself from WhatsApp, and nothing is stored on this website.